Universal

The MySecondEar UG (hereinafter "MySecondEar" or "we") takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the provisions of data protection law. By means of this data protection declaration, we inform you of the extent to which and for what purposes we process personal data.


Prson responsibble

The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States and other data protection regulations is:


MySecondEar UG (limited liability)

Mühlenstraße 8A, 14167 Berlin

Germany

Tel: 030 81474953

Email: team@mysecondear.de

Web page: www.mysecondear.de

Types of data processed:

  • Inventory data (e.g., names, addresses). Contact details (e.g., e-mail, telephone numbers).
  • Meta/communication data (e.g., device information, IP addresses).
  • Content data (e.g., text input, photographs, videos).
  • Payment data (e.g., bank details, payment history). Usage data (e.g., visited websites, interest in content, access times).
  • Contract data (e.g., subject matter of contract, duration, customer category).

Processing of special categories of data (Art. 9 para. 1 GDPR):

Health-related data (e.g. hearing test, hearing care, hearing organ data) Categories of persons affected by the processing:

  • Customers, interested parties, visitors and users of the online offer, business partners.
  • Visitors and users of the online offer.

In the following, we also refer to the data subjects as "users."

Determination of processing

  • Adjustment and adjustment of hearing systems. Provision of the online offer, its contents and shop functions.
  • Marketing, advertising and market research.
  • Safety measures.
  • Provision of contractual services, service and customer care.
  • Adjustment and adjustment of hearing systems.
  • Responding to contact requests and communication with users.

1. Used concepts

1.1. "personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); a natural person is considered identifiable who can be identified directly or indirectly, in particular by means of an assignment to an identifier such as a name, an identifier number, location data, an online identifier (e.g. cookie) or to one or more special characteristics, the expression of the physical, physiological, genetic, psychic, economic, cultural or social identity

1.2. processing "means any process carried out with or without the aid of automated procedures or any such series of operations relating to personal data; The term extends widely and encompasses virtually any handling of data.

1.3. "controller" means the natural or legal person, authority, body or other body which alone or jointly with others decides on the purposes and means of processing personal data.

2. Decisive legal argument situations

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. Insofar as the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for the processing for the fulfilment of our services and implementation of contractual measures as well as for answering inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 6 para. 1 lit. and the following DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit serves. d GDPR as legal basis.

3. Changes and updates to the Privacy Policy

We ask that you regularly inform yourself about the content of our privacy policy. We adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require participation from your site (e.g. consent) or any other individual notification.

4. Safety measures

4.1. We take appropriate technical and organizational measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probability of occurrence and gravity of the risk to the rights and freedoms of natural persons. The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to, input, disclosure, securing availability and its separation. In addition, we have set up procedures that ensure the perception of data subjects' rights, deletion of data and response to data threats. Furthermore, we consider the protection of personal data already taken into account in the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and by data protection-friendly presets (Art. 25 GDPR).

4.2. Security measures include, in particular, the encrypted transfer of data between your browser and our server.

5. Disclosure and transmission of data

5.1. If we disclose data to other persons and companies (processors or third parties) within the scope of our processing, you transmit it to them or otherwise grant them access to the data, this only takes place on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, pursuant to Art. 6 para. 1 lit. B DSGVO to the contract fulfilment is necessary), you have agreed, a juridical obligation this intends or on basis of our legitimate interests (e.g., by the application of representatives, Hostinganbietern, tax advisers, economic advisers and councellors, customer care, accountancy, account and similar services which permit an efficient and actual fulfilment of our contract duties, administrative duties and duties) to us.

5.2. If we instruct third parties to process data on the basis of a so-called "contract processing contract," this is done on the basis of Art. 28 GDPR.

6. Transfers to third countries

If we have data in a third country (i.e. outside the European Union) (EU) or the European Economic Area (EEA)), or in the context of the use of third party services or disclosure, or transmission of data to third parties, this is only done if it is intended to fulfil our (before) contractual obligations, based on your consent, due to a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only if the special requirements of Art. 44 et seq. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA by the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

7. Rights of users

7.1. You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and copy of the data in accordance with Art. 15 GDPR.

7.2. You have accordingly. Art. 16 GDPR the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

7.3. In accordance with Art. 17 GDPR, you have the right to request that the data concerned be deleted without delay or, alternatively, to request a restriction on the processing of the data in accordance with Art. 18 GDPR.

7.4. You have the right to request that the data concerning you, which you have provided to us in accordance with Art. 20 GDPR, be obtained and that they be transmitted to other persons responsible.

7.5. You also have the right to file a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.

8. Cancellation right

You have the right to revoke your consent pursuant to Art. 7 para. 3 GDPR with effect for the future.

9. Contradiction right

You can object to the future processing of the data concerning you at any time in accordance with Art. 21 GDPR. The objection can be made in particular against the processing for purposes of direct marketing.

10. Cookies and right of objection for direct marketing

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie primarily serves to store the information about a user (or the device on which the cookie is stored) during or even after his visit within an online offer. More about our processing of cookies and your right to object here.

11. Deletion of data

11.1. The data processed by us will be deleted or restricted in their processing in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and no legal retention obligations preclude the deletion. If the data is not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons.

11.2. Germany: According to statutory requirements, the storage takes place in particular for 6 years in accordance with § 257 Abs. 1 HGB (trading books, inventories, opening balance sheets, annual financial statements, trade letters, booking documents, etc.) and for 10 years in accordance with § 147 Abs. 1 AO (books, records).

12. Order processing in the online shop and customer account

12.1. We process the data of our customers as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery or execution.

12.2. The processed data includes inventory data, communication data, contract data, payment data, and the data subjects of our customers, prospects and other business partners. The processing takes place for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer services. We use session cookies for storing the shopping cart content and permanent cookies for storing the login status.

12.3. processing is carried out on the basis of Art. 6 para. 1 lit. b (Execution of order processes) and c (Legally required archiving) GDPR. The information marked as necessary is required to justify and fulfil the contract. We disclose the data to third parties only within the scope of delivery, payment or within the scope of legal permissions and obligations to legal advisers and authorities. The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. upon customer request upon delivery or payment).

12.4. Users can create a user account by viewing their orders in particular. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is due to commercial or tax law reasons. Article 6 (1) lit. c GDPR necessary. Information in the customer account remains in the case of a legal obligation until its deletion and subsequent archiving. It is the responsibility of the users to secure their data before the end of the contract.

12.5. We store the IP address and the time of the respective user act as part of the registration and renewed registration as well as the use of our online services. The storage takes place on the basis of our legitimate interests, as well as the user's protection against abuse and other unauthorized use. In principle, this data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. C DSGVO.

12.6. deletion takes place after expiry of legal warranty and comparable obligations, the necessity of retention of the data is checked every three years; in the case of legal archiving obligations, the deletion shall take place after its expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until its deletion.

13. Business analyses and market research

13.1. In order to operate our business economically, to recognize market trends, customer and user wishes, we analyse the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 f. GDPR, whereby the affected persons include customers, interested parties, business partners, visitors and users of the online offer. The analyses are carried out for the purpose of business analyses, marketing and market research. In doing so, we can take into account the profiles of registered users with information such as their purchasing processes. The analyses serve us to increase the user-friendliness, the optimization of our offer and the business economy. The analyses serve us alone and are not disclosed externally unless they are anonymous analyses with summarized values.

13.2. if these analyses or profiles are personal, they will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. Moreover, the overall business analyses and general trend provisions are prepared anonymously where possible.

14. Credit investigation

14.1. If we enter into advance service (e.g. when buying on account), we reserve the right to obtain an identity and creditworthiness information in order to assess the credit risk on the basis of mathematical-statistical procedures from service companies (business credit institutions) specializing in this.

14.2. within the scope of the credit quality information, we transmit the following personal data of the customer (name, postal address, date of birth, type of contract, bank details to the following business credit agencies:

SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), Privacy Policy: https ://www.schufa.de/en/about-us/data-scoring/.

14.3. We process the information received from the Economic Information Agencies on the statistical probability of default within the framework of an appropriate discretionary decision on the justification, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

14.4. The decision as to whether we enter into advance performance is made in accordance with Art. 22 GDPR solely on the basis of an automated decision in individual cases, which our software performs on the basis of the information provided by the business information agency.

14.5 If we obtain explicit consent from you, the legal basis for the credit quality information and the transmission of the customer's data to the credit agencies is the consent according to Art. 6 para. 1 lit. a, 7 GDPR. If no consent is obtained, our legitimate interests in the default security of their payment claim are the legal basis according to Art. 6 para. 1 lit. following DSGVO.

14.4 On this website we use HubSpot for our online marketing activities. HubSpot is a software company from the USA with a subsidiary in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, telephone: + 353,1,5187500.

This is an integrated software solution that covers various aspects of our online marketing. These include:

E-mail marketing (newsletters as well as automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, accesses, etc.), contact management (e.g. user segmentation & CRM), landing pages and contact forms.

Our registration service enables visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information and the contents of our website are stored on servers of our software partner HubSpot. They can be used by us to get in touch with visitors to our website and to determine which services of our company are of interest to them. All information we collect is subject to this Privacy Policy. We use all collected information exclusively to optimize our marketing measures.


We also use HubSpot's live chat service (round chat icon at the bottom right) to improve the user experience on our website for sending and receiving messages on some subpages. When this function is approved and used, the following data is transmitted to the HubSpot servers:

- Contents of all chat messages sent and received

- Context information (e.g. page where the chat was used)

- Optional: E-mail address of the user (if provided by the user via chat function) The legal basis for the use of Hubspot's services is Art. 6 I f GDPR - legitimate interest. Our legitimate interest in the use of this service is the optimization of our marketing measures and the improvement of our service quality on the website.

HubSpot is under the conditions of the "EU

- U.S. Privacy Shield Frameworks "is certified and subject to the U.S. Privacy Seal and the U.S. - Swiss Safe Harbor Framework.

More information about the HubSpot Privacy Policy "

More information from HubSpot regarding EU data protection regulations " 

You can find more information about the cookies used by HubSpot here & here »

If you generally do not want to be recorded by HubSpot, you can prevent the storage of cookies by your browser settings at any time or use the following opt-out link: Opt-Out Link.

14.5 Checking the creditworthiness of a customer is permitted if otherwise the risk of default threatens, i.e. if the goods are delivered without payment having arrived (i.e. if the customer selects the purchase on account). On the other hand, there is no risk of default if the customer selects the option prepayment or makes the payment via third-party providers, such as Paypal.

15. Contact and Customer Service

15.1. When contacting us (via contact form or e-mail), the user's information is used to process the contact request and to process it in accordance with Art. 6 para. 1 lit. b) GDPR.

15.2. The user information can be stored in our Customer Relationship Management System ("CRM System") or similar request organization.

15.3. The user information is stored in the software AkuWinOffice (ipn Software GmbH, Süderstraße 128, 25813 Husum, Germany).

15.3. We delete the requests if they are no longer required. We review the necessity every two years; We store requests from customers who have a customer account permanently and refer to the customer account information for deletion. The statutory archiving obligations also apply.

16. Collection of access data and log files

16.1. We collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved website, file, date and time of the retrieval, transmitted data quantity, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

16.2. Logfile information is stored for a maximum of seven days for security reasons (e.g. to investigate abuse or fraud) and deleted thereafter. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the final clarification of the respective incident.

17. Online social media presence

17.1. we maintain on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR Online presence within social networks and platforms in order to communicate with the active customers, interested parties and users there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

17.2 Unless otherwise stated in the context of our data protection declaration, we process the data of the users insofar as they communicate with us within the social networks and platforms, e.g. compose contributions on our online presence or send us messages.

17.2. We use Google Analytics to display the advertisements posted by Google and its partners within advertising services only to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we provide to Google. With the help of remarketing audiences, we also want to ensure that our advertisements correspond to the potential interest of the users and do not have an annoying effect.

18. Google Analytics

18.1. We rely on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is generally transmitted to a Google server in the USA and stored there.

18.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

18.3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet use. Pseudonymous user profiles of the users can be created from the processed data.

18.4. We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

18.5. the IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

18.6. further information on Google's use of data, settings and objections can be found on Google's websites: https://www.google.com/intl/de/policies/privacy/partners ("Data usage by Google when you use websites or apps of our partners"), https://policies.google.com/technologies/ads ("Use of data for advertising purposes"), https://adssettings.google.com/authenticated ("Manage information that Google uses to display advertisements to you").

19. Google Re/Marketing Services and LinkedIn Insight Tag

19.1. we use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) the marketing and remarketing services ("Google Marketing Services") of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

19.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

19.3. The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to present users only to advertisements that potentially correspond to their interests. If, for example, advertisements for products for which a user is interested on other websites are displayed, this is referred to as "remarketing." For these purposes, when Google calls up our and other websites on which Google marketing services are active, a code from Google is executed directly by Google and so-called (re) marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). Cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which websites the user visits, for which content he is interested in and which offers he has clicked, furthermore technical information about the browser and operating system, referring websites, visit time as well as further information about the use of the online offer. The IP address of the users is also recorded, whereby we inform within the framework of Google Analytics that the IP address is truncated within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases completely transmitted to a Google server in the USA and truncated there. The IP address is not combined with data of the user within other offers of Google. The information mentioned above can also be linked by Google to such information from other sources. If the user subsequently visits other websites, the advertisements matched to him can be displayed to him according to his interests.

19.4. the data of the users are processed pseudonymously as part of Google marketing services. For example, Google does not store and process the name or e-mail address of the users, but instead processes the relevant data cookie-related within pseudonymous user profiles. From Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about the users is transmitted to Google and stored on Google's servers in the USA.

19.5. Among the Google marketing services we use is the online advertising program "Google AdWords." In the case of Google AdWords, each AdWords customer receives a different "conversion cookie." Cookies cannot therefore be tracked through the websites of AdWords customers. The information collected with the help of the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, you do not receive any information that can be used to personally identify users.

19.6. We can include advertisements from third parties on the basis of the Google Marketing Service "-Click. " Using cookies, which enable Google and its partner websites to place advertisements on the basis of users' visits to this website or other websites on the Internet.

19.7. We can include advertisements from third parties on the basis of the Google marketing service "AdSense." AdSense uses cookies that enable Google and its partner websites to place ads based on users' visits to this website or other websites on the Internet.

19.8. We can also use the "Google Optimizer" service. Google Optimizer allows us to understand within the framework of so-called "A/B-Testings" how various changes of a website affect (e.g. changes of the input fields, the design, etc.). For these test purposes, cookies are stored on the user's devices. Only pseudonymous data of the users are processed.

19.9. We can also use the "Google Tag Manager" to integrate and manage Google's analysis and marketing services in our website.

19.10. further information on Google's use of data for marketing purposes can be found on the overview page: https://policies.google.com/technologies/ads, Google's privacy policy is at

19.11. If you wish to object to interest-based advertising through Google marketing services, you can use Google's setting and opt-out options: https://adssettings.google.com/authenticated.

19.12.

We use LinkedIn Corporation's LinkedIn Insight Tag ("LinkedIn") on our website. This allows us to address you with advertisements after visiting our homepage in the LinkedIn career network. In addition, LinkedIn provides anonymous reports on the performance of advertisements and how you interact with our website. If you are logged into your LinkedIn account during an online session, LinkedIn assigns your visit to this website to your personal user account. For more information on LinkedIn's collection and use of the data, your rights and ways to protect your privacy, see LinkedIn's Privacy Policy at https://www.linkedin.com/legal/privacy-policy. Alternatively, you can go to https://www.linkedin.com/psettings/enhanced-advertising Unsubscribe interest-based advertising on LinkedIn. You must be logged in to LinkedIn.

20. Facebook, Custom Audiences and Facebook Marketing Services

20.1. Within our online offer, due to our legitimate interests in analysis, Optimization and economic operation of our online offer and for these purposes the so-called "Facebook pixel" of the social network Facebook, by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

20.2. Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

20.3. With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display our Facebook ads only to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called " With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have an annoying effect. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook advertisements for statistical and market research purposes, in which we can see whether users have been forwarded to our website after clicking on a Facebook advertisement (so-called "conversion").

20.4. The processing of the data by Facebook takes place within the framework of Facebook's data use policy. Accordingly, general information on the presentation of Facebook ads, in Facebook's Data Usage Policy: Https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, visit the Facebook Help section: Https://www.facebook.com/business/help/651294705016616.

20.5. You can object to the collection by Facebook pixels and the use of your data to display Facebook ads. To adjust which types of advertisements are displayed to you within Facebook, you can access the page set up by Facebook and follow the instructions for the settings of usage-based advertisements: Https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

20.6.u may also object to the use of cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

21. Facebook Social Plugins

21.1. We use our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) Social plugins ("plugins") of the social network facebook.com operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can represent interaction elements or content (e.g. videos, graphics or text posts) and are recognizable by one of the Facebook logos (white "f" on blue tile, the terms "Like," "Like" or a "thumb up" sign) or are with the addition "Facebook The list and appearance of Facebook social plugins can be viewed here: Https://developers.facebook.com/docs/plugins/.

21.2. Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

21.3. when a user calls a function of this online offer that contains such a plugin, his device establishes a direct connection to the servers of Facebook. The content of the plugin is transmitted by Facebook directly to the user's device and integrated by the user into the online offer. User profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform the users according to our level of knowledge.

21.4. by integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or by submitting a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is nevertheless the possibility that Facebook will discover and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.

21.5. the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and settings for the protection of the privacy of the users, can be found in the data protection instructions of Facebook: https://www.facebook.com/about/privacy/.

21.6. If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: Https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

22. Communication via mail, e-mail, fax or telephone

22.1 We use remote communication means, such as mail, telephone or e-mail, for business processing and marketing purposes. We process inventory data, address and contact data as well as contract data of customers, participants, interested parties and communication partners.

22.2 Processing takes place on the basis of Art. 6 para. 1 lit. a, Art. 7 GDPR, Art. 6 para. 1 lit. f GDPR in conjunction with legal requirements for advertising communications. The contact is made only with the consent of the contact partners or within the scope of the legal permissions and the processed data will be deleted as soon as they are not necessary and otherwise with objection/revocation or omission of the authorization bases or legal archiving obligations.

23. Newsletter

23.1. With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure as well as your right to object. By subscribing to our newsletter, you agree to receive and use the procedures described.

23.2. content of the newsletter: We send newsletters, emails and other electronic notifications with advertising information (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a subscription to the newsletter, they are decisive for the consent of the users. Moreover, our newsletters contain information about our products, offers, promotions and our company.

23.3. Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that you will receive an e-mail after signing up asking you to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

23.4. shipping service provider: The newsletter is sent via "MailChimp," a newsletter shipping platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. The shipping service provider's privacy policy can be viewed here: Https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus provides a guarantee of compliance with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

23.5. insofar as we use a shipping service provider, the shipping service provider can use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletters or for statistical purposes, in order to determine from which countries However, the shipping service provider does not use the data of our newsletter recipients to write to them or pass them on to third parties.

23.6. registration data: To subscribe to the newsletter, it is sufficient if you provide your e-mail address. Optionally, we ask you to enter a name in the newsletter for your personal address.

23.7. Measurement of success - The newsletters contain a so-called "web-beacon," i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened, or if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are first collected. This information is used for the technical improvement of the services on the basis of the technical data or the target groups and your reading behavior on the basis of the call-off points (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. This information can be assigned to the individual newsletter recipients for technical reasons. However, it is neither our intention, nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to you or to send different content according to the interests of our users.

23.8. Germany: The sending of the newsletter and the measurement of success are based on the consent of the recipients in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR i.V.m § 7 para. 2 No. 3 UWG or on the basis of the legal permission according to § 7 para. 3 UWG.

23.9. Austria: The sending of the newsletter and the measurement of success are based on the consent of the recipients in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR i.V.m § 107 para. 2 TKG or on the basis of the legal permission according to § 107 para. 2 and 3 TKG.

23.10. The logging of the registration procedure is based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR and serves to prove the consent to receive the newsletter.

23.11. newsletter recipients can cancel the receipt of our newsletter at any time, i.e. revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. This at the same time extinguishes your consent to the measurement of success. A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled. By unsubscribing from newsletters, the personal data will be deleted, unless their storage is legally required or justified, the processing of which in this case is limited only to these exceptional purposes. In particular, we can store the e-mail addresses that have been sent out for up to three years on the basis of our legitimate interests before deleting them for the purpose of sending the newsletter in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

24. Integration of services and content of third parties

24.1. We rely within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) includes content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter referred to as "content"). This always assumes that the third-party providers of this content perceive the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to use only those content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information on the browser and operating system, referring websites, visit time and other information on the use of our online offer, and can also be connected to such information from other sources.

24.2. The following presentation provides an overview of third-party providers and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities for objection (so-called opt-out).

- If our customers use third-party payment services (e.g. PayPal or Sofortüberweisung), the terms and conditions and the data protection instructions of the respective third-party providers apply, which can be accessed within the respective websites or transaction applications.

- External fonts of Google, LLC., https://www.google.com/fonts ("Google Fonts"). The Google Fonts are integrated by a server call at Google (usually in the USA). Data protection explanation: https://policies.google.com/privacy, Opt out: https://adssettings.google.com/authenticated.

- Maps of the Google Maps service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data protection explanation: https://www.google.com/policies/privacy/, Opt out: https://www.google.com/settings/ads/.

- Videos of the platform "YouTube" of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data protection explanation: https://www.google.com/policies/privacy/, Opt out: https://www.google.com/settings/ads/.

- Functions of the Google + service are integrated within our online offer. These features are offered by third party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged into your Google + account, you can link the contents of our pages to your Google + profile by clicking on the Google + button. This allows Google to assign the visit to our pages to your user account. We would like to point out that as the provider of the pages, we do not receive any knowledge of the content of the transmitted data or its use by Google +. Data protection explanation: https://policies.google.com/privacy, Opt out: https://adssettings.google.com/authenticated.

- Within our online offer functions of the service Instagram are integrated. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that as the provider of the pages, we do not receive any knowledge of the content of the transmitted data or its use by Instagram. Data protection explanation: http://instagram.com/about/legal/privacy/.

- We use social plugins from the social network Pinterest operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest"). When you visit a page that contains such a plugin, your browser connects directly to Pinterest's servers. The plugin transmits log data to the Pinterest server in the USA. These log data may contain your IP address, the address of the websites visited, which also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies. Data protection explanation: https://about.pinterest.com/de/privacy-policy.

- Within our online offer, functions of the service or the Twitter platform can be integrated (hereinafter referred to as "Twitter"). Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the presentation of our posts within Twitter within our online offer, the link to our profile at Twitter as well as the possibility to interact with the posts and the functions of Twitter, and also to measure whether users can access our online offer via the advertisements we send to Twitter (so-called conversion ads). Twitter is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Data protection explanation: https://twitter.com/de/privacy, Opt out: .

24.3. To maintain hearing systems remotely, use is made of the apps and thus functions of the services of the following listed providers. Settings such as volume, program selection behavior, use of preprocessing algorithms or equalizer changes can be stored. No personal data is collected or passed on via the app. Non-personal data, such as frequency of use of the app, Betirebystem, etc. are recorded by the manufacturers of the apps.

- Sonova, Phonak Division, Laubisrütistrasse 28, 8712 Stäfa, Switzerland

- Sivantos GmbH, Henri-Dunant-Str. 100, D-91058 Erlangen

24.4. personal and health data of the users are stored in the software AkuWinOffice (ipn Software GmbH Süderstraße 128, 25813 Husum, Germany).